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It also encourages drinking at faster and higher volumes than any medical professional would recommend. Who’s to say that a sober person buying two drinks isn’t giving their second one to an intoxicated person, which goes against licensing laws. Two-for-one offers are entirely irresponsible. There are much better ways to attract customers.

A high percentage of these were driven toward the two-for-one deals and a heavily discounted first cocktail.Ī two-for-one offer can impede the quality of the drink on offer, with poor substitutes used to make the drink cost-effective. A number of these used to promote opening hours or periods with the fewest trade customers, towards the beginning of the week. I’ve been involved in a number of bars – popups and permanent ones. Seb Muresan, project manager for Background Bars, London Every bartender has to attend a training session every three months to ensure the promotion of responsible drinking is a priority. We place great emphasis on responsible service of alcohol. It’s the responsibility of our bar staff to encourage responsible drinking. We spend as much time developing our non-alcoholic cocktails as we do our alcoholic ones to ensure we’re offering guests the opportunity to enjoy a well-crafted drink in our bars without the need to consume alcohol. This is exciting for our innovations team and even more so for our bartenders as it gives us licence to be creative when developing our menus. As a result, there is more demand for something different. Our guests are far better educated about their drinks choices than ever before they know the difference between a house and a premium spirit, and are even requesting specific mixers that complement their choices. The likes of bottomless brunches still seem to be really popular but I don’t see how they can be deemed responsible. I’m not an advocate for fixed-price unlimited-drink offers. We find this is a much more personal approach to thank our loyal customers. It is vital that operators carefully consider drinks promotions to ensure guests drink responsibly.īuybacks are a recognised way of rewarding loyalty, but instead we allow our bar managers to offer regular guests a complimentary drink at their discretion. As well as driving early evening trade, it also allows us to incentivise our guests to enjoy a drink with us at the start of the night, rather than pre-drinking at home. We make a point to only offer our Happy Hours at the beginning of the night during off-peak trading times. Our guests really enjoy our 2-4-1 Happy Hour it encourages them to try new cocktails and to share with friends. It’s up to the operators to decide whether promotions will work well for them. These include our 2-4-1 Happy Hour and our AppiHour, which allows guests to choose when they want to activate their 60 minutes of two-for-one cocktails, anytime between bar opening and last activation at 10pm. We run a number of promotions at Be At One bars during off-peak times in an effort to drive sales. Andrew Stones, director of operations at Be At One, UK

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